Inefficient loyalty and rewards programs frustrate users, hindering engagement and retention. This case study explores how simplifying rewards management can enhance user satisfaction and drive long-term business growth. Discover how strategic solutions address key product gaps and align with both user and business goals.
Driving growth and activation through strategic features
Aperture, a photo-sharing app, is losing engagement due to outdated features and intrusive ads.
Discover how a user-centered approach, driven by insightful research and strategic design improvements, revitalized the app and boosted user engagement.