Aperture, a photo-sharing app, faced declining engagement among younger users due to outdated features, intrusive ads, and slow performance.
This case study demonstrates how, applied user research, thoughtful design improvements, and gradual rollout strategies to address these pain points and improve the app’s overall user experience.
Key Highlights:
- User Research: Uncovered key frustrations that were affecting user engagement.
- MVP Development: Addressed critical usability issues that impacted the app experience.
- PRD: Ensured alignment of features with user needs and business objectives.
- Prototyping & Testing: Iterated design to refine usability.
- Launch Planning: Deployed changes through a gradual, feedback-driven approach to maximize user satisfaction.
Problem statement & User Research Insights
The MVP was developed to address these pain points. Key features included real-time filter previews, an enhanced save button, and personalized filter recommendations to increase user control and satisfaction.
Core Features:
- Real-Time Filter Previews: Allowed users to preview how filters would affect their photos instantly.
- Save Button & Confirmation: Ensured edits were saved with clear confirmation prompts.
- Personalized Filter Recommendations: Provided users with tailored suggestions based on past activity.
Prototype Iteration:
We developed wireframes and Figma prototypes, refining the flow based on user feedback. The testing phase validated the importance of performance and usability.
Product Requirement Document ( PRD)
The PRD was crafted to align all teams with clear goals, focusing on features that would directly address the user frustrations and improve the app's usability.
Launch Plan & Success Metrics
Launch Objectives:
- 30,000 New Activations within the first two weeks.
- 20% DAU Growth within the first 60 days.
- 85% Customer Satisfaction based on post-launch surveys.
Launch Phases:
- Pre-Launch: Awareness campaigns using teasers and influencer partnerships.
- Soft Launch: Testing with a small user group to gather feedback.
- Full Launch: Executed a full launch based on soft-launch insights, with targeted marketing
Key Deliverables & Achievements
This project led to:
- 25% DAU Growth: Showed improved user engagement through usability improvements.
- 30,000 New Activations: Met activation targets, demonstrating the appeal of new features.
- 85% Customer Satisfaction: High approval for changes, indicating positive user response
Conclusion
By addressing critical user frustrations, Aperture achieved a 25% increase in DAUs, 30,000 new activations, and 85% user satisfaction. This case study demonstrates the value of user-centered design and iterative development in driving business growth and user retention.
Supporting Documents
For a deeper dive into the process and results, here are some supporting documents: