EATSURE: RETENTION & LOYALITY

While our Eatsure Retention & Loyalty strategy addressed key pain points, every product case study presents opportunities for deeper refinement. Here’s how we can improve for future projects:

1. Strengthening User-Centric Design & Feedback Loops

• While the loyalty solutions were backed by user personas, more direct user testing (e.g., surveys, heatmaps, usability tests) could validate assumptions further.
• For the next iteration, I would:
  • Conduct A/B testing on different loyalty models to see which retains users better.
  • Implement customer interviews or quick surveys post-order to refine offerings.

2. Measuring Success with More Actionable KPIs

• While we estimated retention impact based on industry benchmarks, integrating data-backed impact projections would be stronger.
• For future case studies, I’d:
  • Use real business data (if available) or public reports to fine-tune projected retention improvements.
  • Define a more detailed timeline for impact measurement (e.g., expected loyalty adoption in 3-6 months).