Introduction & the Problem
Eatsure, formerly Faasos, emphasizes mindful dining through transparent ingredients and curated meal options.
However, aggregator giants (Swiggy, Zomato) overshadow Eatsure’s direct platform with perceived variety, frequent deals, and user habit—leaving Eatsure to struggle with retention under its own brand and missing potential revenue.
- Missed Loyalty Hook: Generic or limited loyalty features fail to incentivize repeat orders on Eatsure’s app.
- Diluted Brand Identity: Heavy reliance on aggregator channels can erode Eatsure’s direct customer relationships.
This case study explores how a targeted retention strategy, aligned with both user needs and business objectives, can help Eatsure stand out, foster repeat engagement, and bolster long-term loyalty.
User personas & Pain Points
These personas will directly inform the upcoming loyalty solutions by highlighting unique motivators and frustrations
User Journey Flow ( Highlighting Retention Gaps)
Scenario: Pradeep is hungry and pondering his dinner options.
Proposed Retention Solutions
Below are three focused ideas, each incorporating user value, Eatsure’s strategic advantage, and projected metrics based on typical food-delivery benchmarks.
Gamified Rewards System
What: A point-based system with micro-challenges and leaderboards.
Why: Encourages fun and repeat orders, with social sharing for viral growth.
Impact: Expected 10-15% increase in monthly orders per user.
Tiered Loyalty Subscription
What: A subscription model offering exclusive discounts, free deliveries, and priority support.
Why: Provides predictable revenue and fosters repeat engagement.
Impact: Estimated 20% retention increase, 5-7% adoption among active users.
Gamified Rewards System
What: A point-based system with micro-challenges and leaderboards.
Why: Encourages fun and repeat orders, with social sharing for viral growth.
Impact: Expected 10-15% increase in monthly orders per user.
Prioritization Framework: Value vs. Complexity
Below are three focused ideas, each incorporating user value, Eatsure’s strategic advantage, and projected metrics based on typical food-delivery benchmarks.
Recurring revenue, deeper user ties → addresses retention and revenue goals
Immediate value (discounts, free deliveries) → appeals to cost-conscious, convenience-focused users
Health-centric brand → exclusive “mindful perks” strengthen Eatsure’s unique positioning
Tier-based rollout → manageable complexity, allowing phased expansion without major overhauls
Success Metrics & Simulated Impact
User-Focused Outcomes
- +25% repeat orders within the first three months (based on typical loyalty subscription benchmarks).
- +2 NPS points from retained users who see immediate savings and perks.
Business-Focused Outcomes
- +20% average order value among tiered subscribers, reflecting increased trust and upsell potential.
- −15% churn rate for engaged users, reducing overall reliance on aggregator channels and strengthening Eatsure’s direct brand loyalty.
Challenges & Mitigation
Implementation Complexity → Phase rollout: launch the most critical loyalty features first, gather feedback, and scale incrementally.
Adoption Resistance → Offer incentives for early subscribers and clearly communicate unique “mindful perks” to underscore value.
Maintaining Engagement → Regularly refresh perks (limited-time rewards, new healthy add-ons) and use targeted push notifications to sustain user interest.
Conclusion
By leveraging a tiered loyalty subscription, gamified elements, and personalized meal bundles—supported by clear wireframes and a phased rollout strategy—Eatsure can decisively differentiate itself in a saturated market.
These solutions speak directly to user pain points (cost, convenience, variety) while reinforcing Eatsure’s mindful dining brand. In turn, they foster stronger repeat engagement, drive revenue, and establish Eatsure as a genuine alternative to aggregator giants.